Thursday, 18th April 2024
Sectors
Customer Satisfaction Surveys
Are customers satisfied with the product design, features, customer service, internal processes, and information system? Are their complaints well handled?
Customer satisfaction is a key indicator of improvement in processes as it yields customer referrals by word of mouth, a most trusted and efficient marketing channel.
Concept Testing Surveys
-Concept evaluations among select consumers- Likelihood of purchase
- Positioning – concept evaluation against similar functional products
-Product/concept tests- Comparison of consumers’ rating of the concept against product.
Our approach is simple and accurate.