Saturday, 9th November 2024
The Team
Customer Satisfaction Surveys
Are customers satisfied with the product design, features, customer service, internal processes, and information system? Are their complaints well handled?
Customer satisfaction is a key indicator of improvement in processes as it yields customer referrals by word of mouth, a most trusted and efficient marketing channel.
Concept Testing Surveys
-Concept evaluations among select consumers- Likelihood of purchase
- Positioning – concept evaluation against similar functional products
-Product/concept tests- Comparison of consumers’ rating of the concept against product.
Our approach is simple and accurate.